Kartika Dewi Sri Susilowati
Many people claim that traditional markets are the real victims of the intense competition as they lose their customers due to the cheap, high quality products and the more comfortable shopping environment that traditional markets provide. The study used both quantitative and qualitative methods to examines, are modern markets indeed the main cause of the decline in the business performance of traditional traders? The quantitative methods were conducted using Difference in Difference (DiD), while qualitative method were using in-depth interviews with key informants. Results of the quantitative analysis shows the decrease on sales by 26% and the decrease on profits by 27.8%. While results of the qualitative analysis shows that the superiority of modern over traditional trader lies in the fact that the former can sell the same products at lower prices, in addition to the comfort and different payment options they offer to shoppers and quality of products offered. © 2015 Taylor and Francis Group, London.
State Polytechnic of Malang, Indonesia