Tundung Subali Patma, Andriani Kusumawati, Hanif Mauludin, Achmad Zaini
This research is a quantitative approach to explanatory research. The survey was conducted using a questionnaire and analyzed using the equations of structural equation modeling (SEM)-based partial least square (PLS). The sample of this research totaled 168 respondents based on predetermined criteria. This research study is based on the theory of contribution understanding and management of outdoor coffee shops. The results of this research indicate directly experience the quality effect on customer perceived value and customer loyalty. The research indicates that the customer perceived value does not provide mediation between the effects of variable quality experience with customer loyalty. © 2020, Universidad del Zulia. All rights reserved.
State Polytechnic of Malang, Indonesia; Brawijaya University, Indonesia; Malangkucecwara School of Economic, Indonesia
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